Meta Quest 3: Expand Your World

How do you get millions of Gen Z to see it—and believe it? You show them.

For the launch of Meta Quest 3, Meta’s most powerful headset yet, we ditched traditional marketing and leaned into the power of experience. We crafted a series of bespoke, immersive moments with creators, influencers, and celebrities like Zedd, Marshawn Lynch, A’ja Wilson, and Charles Leclerc—turning hands-on product trial into native, buzzworthy social content.

Each activation was optimized for storytelling and content capture, blending education with entertainment to fuel shareability. From influencer gifting to experiential pop-ups, we built a campaign that felt culturally relevant, scroll-stopping, and creator-led. The result? 120M+ views, 3.8M+ engagements, and proof that a social-first strategy can turn product demos into cultural moments.

🎮 XM Activations | 🎮 Celebrity Gifting | 🎮 Influencer Ambassador Program

ECD/VPC: Roxanne White
CD: CJ Bosco
ACD: Hayden Stuart
Senior Art Director: Adriano Bertuzzo
Senior Copywriter: Mathew Levinson