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Roxanne White

Creative Director, Brand & Content Strategist, & Digital Innovation Leader

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LF*GO! ENERGY

LF*GO!™ Energy Pouches: A Knockout Launch

From packaging to punchy creative, we powered up LF*GO!™ for its 2024 debut—delivering bold branding, a high-energy social & creator strategy, and an influencer-fueled launch featuring Mike Tyson. With dynamic content across web, Amazon, and social, we set the stage for a brand that hits just as hard as its 200mg of clean caffeine⚡

⚡ Package Design
⚡ Brand Guidelines - Tone, Creative Direction, Typography, and more.
⚡ Social & Creator Strategy
⚡ Influencer Strategy - Launched with Mike Tyson
⚡ Website + Amazon Content
⚡ Brand Launch Photography & Video Creative Direction

View more on TikTok & IG

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