Klondike: #IAMAKLONDIKE

SUMMER 2019 … our content drove 2.8M impressions, 26K mentions (IG and Twitter), increased follower count by 2.8K, and 5,000 people changed their name to Klondike.

What would you do for a LIFETIME SUPPLY of Klondike bars?
We challenged the Twitterverse to change their display name to “Klondike” for a chance to win a lifetime supply of bars.To kick it off, we partnered with wrestlers at the WWE Summer Slam to change their display name to Klondike. The wrestlers also created their videos in which they answered what they would do for a Klondike bar.

Total of 19.9M total impressions during the 4 day campaign.

Creative Director Roxanne White
Art Director Kaitlin Nicolini
Copywriter Neeruj Sethi
Photographer Jeremy Sailing