Citadel Canada: A Spy-Worthy Scavenger Hunt

To launch Amazon Prime’s biggest franchise yet, we turned Canada into a playground for secret agents. Our 360° Spy Scavenger Hunt immersed fans in the world of Citadel, blending Alexa-powered missions, influencer intrigue, and UGC-fueled buzz. With over 700 attendees across three Toronto events, we didn’t just premiere a show—we built a fandom.