Chegg x TikTok: Making Studying Go Viral

2023 | Drum Awards Short List
2023 | Netty Award Winner

Chegg challenged us to relaunch and reimagine their TikTok presence—transforming the brand from a quiet study tool into a culturally relevant resource for college students.

The Goal: Establish Chegg as a go-to source for “edutainment” on TikTok—blending real academic support with humor, relatability, and creator-led storytelling.

Cultural Insight: While Gen Z loves educational content, most “learning” accounts rely on empty entertainment. We saw an opportunity to meet students where they are—and actually give them something useful.

The Strategy: We launched Chegg’s TikTok presence from scratch, introducing a network of STEM learning channels powered by short-form, creator-driven content. From finals prep and student Q&As to duet-friendly tips, every piece was designed to educate and entertain.

The Impact: With 1,620+ pieces of TikTok content posted, Chegg garnered 901+ million views, 31.3+ million engagements and 1299% channel growth.

We didn’t just show up on TikTok—we made studying go viral.

👉 Explore the content Chegg Masterbrand, CheggMath, CheggChemistry , Chegg Physics